Chrysler considers selling the Dodge Viper - AutoWeek Magazine
Chrysler considers selling the Dodge Viper
By RICHARD TRUETT, AUTOMOTIVE NEWS
Dodge Viper
PHOTO GALLERY
The Dodge Viper sports car could be history--at Chrysler LLC.
The company said on Wednesday that it is "exploring strategic options for the Dodge Viper business."
"This strategic review comes as the company focuses on enhancing its core business and leveraging its assets," Chrysler said in a statement.
Here is what Chrysler CEO Bob Nardelli said about the potential sale of the Viper:
"We have been approached by third parties who are interested in exploring future possibilities for Viper," Nardelli said in a memo to employees.
"As the Company evaluates strategic options to maximize core operations and leverage its assets, we have agreed to listen to these parties. We will do so keeping in mind the best interests of those who have shown tremendous support for the vehicle--including employees, suppliers, dealers and a worldwide group of loyal Viper owners and enthusiasts.
"Viper is an integral part of this company's heritage. While this is a strategic review, our intent would be to offer strong operational and financial support during any potential transaction, in order to ensure a future for the Viper business and perpetuate the legacy of this great vehicle."
This article was last updated on: 08/27/08, 11:12 et